Behind the Scenes: High Summer ’12 Press Preview

Want a sneak peak at what’s coming next at M&Co? Our glamorous PR team get to see all the samples before they hit our stores and they hold press previews a few times a year where they show all your favourite magazines what’s coming soon.

We managed to get a glimpse of the High Summer ’12 collection from the recent press preview day, so we’re sharing our insider knowledge with you!

The mannequins in our London Buying Office showcase the season’s major trends – pastels, pleats and peplums with a hint of tribal print and metallics.

Here’s a taste of what your high summer wardrobe might look like – a clash of colour and print with plenty of statement-making pieces to choose from.

A closer look at the Boutique rail reveals plenty of summer occasionwear. Look out for a mix of metallics, muted tones, florals and fuchsia at upcoming weddings and parties.

Swimwear looks set to sizzle this summer with animal prints, tropical colours and florals featuring in the high summer collection.

And after the press had worked their way through the collections, our PR team treated the guests to dinner, cocktails, bowling and private karaoke at the swish Bloomsbury Lanes. We’re not jealous at all…!

The fashion press were very impressed by what they saw so look out for our HS12 collections popping up in fashion pages over the coming months.

We’d love to know what you think of our high summer collections now that you’ve had an exclusive preview of what they will look like so leave us a comment below and we’ll get back to you.

Joanne Wilkinson

Joanne Wilkinson

Online editor, blogger, email marketer, graphic designer and creative copywriter at M&Co. Fashion magazines, American soap operas, loud music, cocktails, sunshine and red lipstick are just some of the things that make me happy.

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