Behind the Scenes: Kylie competition winner’s design dream comes true!

It’s every girl’s dream to become a fashion designer, so Kylie teamed up with Go Girl magazine to make one lucky fashionista’s dream come true! In a money-can’t-buy competition, readers of Go Girl magazine submitted T-shirt designs to our Kylie team in the hope that they would be chosen to have their design made into an actual T-shirt to be sold in-store and online at M&Co.

After sifting through hundreds of entries, the Kylie team selected India Greenwood’s design as their winner!

India Greenwood with her winning T-shirt design

India got a taste of life as a fashion designer when she spent the day at our Buying Office in London.

As the winning designer, India got to work with the Kylie design team, helping them turn her T-shirt into a future Kylie bestseller.

India and Kylie designer Gemma White hard at work on the winning design

Every fashion insider needs to know what the next big trend is before anyone else, so India spent time with the Kylie buyers to get a sneak peak at what we’ll all be wearing this season and next.

India also got to meet Go Girl‘s Editor and the Kylie PR girls as part of her glamorous day at the buying office.

L to R: Rachel Price (Go Girl Editor), Donna Downing (M&Co PR Manager), India, Rachel Thompson-Plummer (Kylie Senior Buyer) and Gemma White (Kylie Designer)
India and the Kylie team show off the winning design

India's design dream comes true - the Go Girl Kylie T-shirt is born!

India’s eyecatching design was put into production and is now on sale in Kylie at M&Co stores and online at With glitter-covered hearts and bright colours, India’s T-shirt is a perfect fit for this season’s Kylie range.

Well done India!

Click here to see the T-shirt online


Joanne Wilkinson

Joanne Wilkinson

Online editor, blogger, email marketer, graphic designer and creative copywriter at M&Co. Fashion magazines, American soap operas, loud music, cocktails, sunshine and red lipstick are just some of the things that make me happy.

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