Introduce us to your blog… 40PlusStyle.com provides fashion, beauty and style inspiration especially for women over 40.
What made you decide to start blogging? I was creating websites for others and really wanted to create my own website. I love sharing my experiences and love for fashion and really wanted women over 40 to become more visible online and create a community. What’s better than to write about style and fashion for a day job?
What’s your biggest achievement in the blogosphere? I’m so happy that I have been able to reach a lot of women with my main message, which is to have fun with fashion. And to let them know that no matter what age or size you have you can look fabulous. My biggest reward is to receive messages from women saying that my site has really helped them and they feel so much better now that they have (re)discovered how to dress and find their own unique style. I’m also very proud that I have just successfully launched my first style e-course and book (http://40plusstyle.com/10stepstoamorestylishyoucourse.html)
Where do you look for inspiration when writing posts? I get a lot of questions these days from readers which I try to address on the blog. I also read a lot of blogs which inspire me always. Other than that, I talk about my own experiences and look at what is happening in my direct environment.
Is blogging your day job or do you have another occupation? Yes it’s my full time day job, although I occasionally do a bit of web consultancy work as well.
Any favourite blogs/bloggers? I follow so many but I love my fellow 40+ bloggers like No Fear of Fashion (http://nofearoffashion.com) The Style Confessions (http://thestyleconfessions.com/) the Style Crone (http://stylecrone.com/) and http://www.thecitizenrosebud.com/ For a lot of other fabulous 40+ bloggers you can have a look at my list of more than 200 40+ bloggers: http://40plusstyle.com/women-over-40-blogger-community/
Tell us about your style… My style is modern, contemporary, minimal and comfortable.
What’s the one piece in your wardrobe you couldn’t live without? My white trousers
Who are your style icons? I don’t really follow anyone in particular, but I like women that have their own unique style like Tilda Swinton, or have fun with fashion like Cate Blanchett.
Share a style tip with us… Wearing what makes you happy is the most important. Try to add an interesting detail like something asymmetric, some really hip shoes, or a wonderful piece of contemporary jewellery.
How would you describe our style? Casual feminine chic
What’s your favourite piece from our current collections? I like this fun spotted red dress. I would probably pair it with a solid bright colour like green or cobalt to make the look even more graphical.
Do you prefer to shop online or in-store and why? I still like to try on lots of clothes and feel the fabric before I buy so still prefer to shop in-store.
The one trend you’ll be wearing this season is… I love to wear black and white with a prominent colour for a really graphical look.