Age: Over 40!
Location: Outskirts of London
Star sign: Aquarius
Introduce us to your blog… My blog www.juliastyleme.com is about my own personal style choices where I can pass on and share my fashion advice. I also like to feature talented designers and show styles/current trends available to buy from a mix of high-end and high street fashion websites and stores. I like to offer styling tips on how to ‘get the look’ into a wardrobe, whatever the budget or lifestyle. I also believe that style transcends generations. I offer personal shopping trips and makeovers, which can be booked on the blog. I am also keen on Pinterest – it’s a great place to showcase your creative side!
What made you decide to start blogging? I wanted to pass on my knowledge as a fashion expert – I have dressed many women from models to ‘real women’ in my role as a professional fashion stylist, ex-fashion editor and now personal shopping consultant. I have lots of tips regarding shopping and styling which I like to share. Also, I wanted to raise awareness of my personal shopping and makeover services.
What’s your biggest achievement in the blogosphere? I suppose to get feedback from the people that follow my blog and to know that it has been of use to them.
Where do you look for inspiration when writing posts? Everywhere around me! Fashion resources online, fashion shows, fashion designers, fashion press releases arriving in my inbox. Fashion websites, high street stores, magazines, people in the street, on the tube and of course during my very own personal styling sessions. I also look for inspiration in my own wardrobe to see how I can interpret a new trend or update my clothes.
Is blogging your day job or do you have another occupation? Yes, as a personal fashion consultant and fashion stylist.
Any favourite blogs/bloggers? Wow! So many in the UK and around the world. In the UK. I like to follow Looking Stylish (full of useful advice) Style At Every Age, The On Line Stylist, British Beauty Blogger, and many other younger bloggers across the world. I like to dip in and follow the new explosion of the numerous plus size bloggers and on Pinterest – especially the American blog, girlwithcurves. These blogs are great for women and their confidence, to see real women dress with style wearing fashion trends whatever their size. Plus Size Blogs are one of the most positive things to come out of blogging recently, in my opinion. I also like the lifestyle blog Abeautifulmess from the U.S.A; in fact, I follow quite a few American-based bloggers, and a handful of chefs and cooks.
Tell us about your style…Easy, wearable, everyday style –I like to put a new twist or a current trend into the mix of my existing wardrobe. I am keen on making new purchases work into my current wardrobe. This is an essential tool, when I am personal shopping with clients, and spending their money! I like to get fashion mileage!
What’s the one piece in your wardrobe you couldn’t live without? A white shirt – it can be styled so many ways for day or evening. It does not date – a fashion classic. For daytime, I am currently wearing my white shirt with my Vans trainers and chinos or shorts (depending on the weather!) During the day, I could equally wear a white shirt with my boyfriend denim jeans and lace up brogues. Styled up for evening, a white shirt works with snakeskin stilettos , black ankle length cigarette style trousers and a vintage clutch and vintage jewellery or strands of Coco Chanel-style pearls. The styling options are endless!
Who are your style icons? I like the glamour of days gone by – Katharine Hepburn, Jackie Onassis and Grace Kelly. I love the now-style of Kate Beckinsale, Katie Holmes and Kate Middleton (a lot of Kates!). Also the sunny L.A. style of Cat Deeley and the daytime style of Elle Macpherson – what a body!
Share a style tip with us… If you are plus size, remember that sometimes you need a silhouette and definition to your outfit – so don’t wear clothes too loose and baggy all of the time. If your jeans don’t fit (whatever your size), ditch them and go up a size – don’t struggle with that zip! Or change to leggings and have an easy life – very liberating!
How would you describe M&Co’s style? Affordable, stylish fashion – with an eye on the current trends. I am a fan of M&Co. I like the fact you offer petite and plus size and a pile of accessories. The staff are always pleasant, in my experience, and the store is well laid out.
What’s your favourite piece(s) from our current collections? I love your dresses. I like the Boat Print Dress, the Landscape Soft Prom Dress (my favourite!) and the Petite Print Boat Dress. I personally have many M&Co outfits. The most versatile summer one being the Skirt Dress, as it can be worn in many ways. I like the look of the new ones on the website and I have also seen them in-store.
Do you prefer to shop online or in-store and why? Now, I like both ways. I do like clothes shopping on the high street; obviously I also shop this way with my personal shopping clients. If I get to know a brand, I will shop online for tops and accessories. I also spend a lot of time looking on the web and getting to know an online store, so perhaps I am more confident shopping online because of my job. I think it is great to have a high street presence, as it re-enforces the brand. We all love to go shopping for retail therapy!
The one trend you’ll be wearing this season is…snakeskin/python mix print. I love the designer Preen’s SS2013 collection – but I can’t quite stretch to a designer price tag at the moment! I have just bought a faux python bangle and own a faux snakeskin belt, so I will copy this trend and style my accessories with my floral top to ‘get the look’! I also like M&Co’s trend of sundae shades and the cool mint jewellery on the website and in stores.