Behind the Scenes: AW13 Press Event

We love taking you behind the scenes, especially when it means getting a sneak peek at brand new styles and ranges for the seasons ahead.

Our lovely PR team have been schmoozing with their favourite fashion editors and assistants, showcasing the M&Co collections for autumn/winter 2013 over champers and sushi. Luckily for us, they took some photographs along the way so we didn’t feel too left out!

M&Co’s Head of Design, Marion Peckett, showcasing samples from next season’s collections

The two day press events included a presentation by our Head of Design, Marion Peckett, featuring some exciting future M&Co must-haves.

Marion’s presentation featured key trends our autumn/winter 2013 collections will be covering and showcased some samples from our core, Boutique, Petite, Plus and Christmas collections. Top trends included Urban Nomad and Parisian Belle while press ‘must-have’ pieces from the collections were the Boutique embellished dresses and tweed biker-style coats.

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The only winter coat we’ll be wearing next season is this one
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Dressing to impress for next autumn/winter with our must-have prom dress

 

 

 

 

 

The autumn/winter press pack in high definition on an iPad

Once our fashionable friends had finished perusing the forthcoming collections (and the Champagne!), they were whisked off to either a trip to Northern Ballet’s interpretation of The Great Gatsby or an open air stage adaptation of Harper Lee’s To Kill a Mockingbird.

 

 

 

 

 

Goody bags included cosy M&Co throws to keep warm during the show – coming soon!
Senior PR Manager Donna shows us how to style a throw this season with a glass of wine

 

 

 

 

 

 

 

 

Look out for the first pieces of our autumn/winter range in all your favourite magazines over the next few months.

Jade Ruddy

Jade Ruddy

Content creative at M&Co adding the pretty pieces to html and keeping our social media fans in the loop. Lover of dresses, cats, rum and the Kardashians - but not always in that order.

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