Fashion Focus: Dresses through the ages

Here at M&Co, we recently reached our 50th birthday and it made us nostalgic about how clothing and fashion has changed over the years. We’ve taken a look back over the iconic styles that have graced our stores (and many a customer!) and asked some fashion experts for their take on their favourite fashion era, from the 1950s to present day.


Fabulous Fifties

The fifties was an era that combined traditional fashion with femininity. The emphasis was drawn to the shape of your body and highlighting a woman’s silhouette. We asked Caitlin, the beautiful face behind The (Ef)Face for her thoughts on iconic 1950s trends and how to emulate the decade’s style this winter.


What do you think are the stand out features of a ’50s look?

A vintage or vintage-inspired look is a fabulous way to make a sartorial statement.  The full-skirted and tight-waisted shapes of the ’50s have been all over the runway for autumn/winter 2013, and with good reason!  This silhouette shows off, even glorifies, EVERY woman’s figure.  ’50s looks are daringly demure, sweetly sexy and elegantly edgy.

Audrey Hepburn
c. Everett Collection / Rex Features

Who do you think are some of the biggest icons of the ’50s? 

Audrey Hepburn is more than a beauty icon to me; she’s a life icon! I try to embody her giving spirit as much as I do her tiny waist.

Of course, I still have a little Marilyn Monroe in me, too.  I wear sexy winged eyeliner and a red lip almost every day!

How would you style a modern-day ’50s look for this autumn/winter? 

A ’50s look is all about the silhouette, and a full skirt with a waist-cinching band is the key to giving off a definitive ’50s vibe.  Go as traditional as you like by wearing ladylike kitten heels, a petticoat (they can actually be quite comfy!), and a gorgeous vintage bag, even a hat, as long as it doesn’t look too costumey.

Or take your look the other way entirely! To keep a ’50s-inspired look modern, play with shortening the hemline of your skirt or find one in a bright colour – I’ve seen some fantastic neons.  Add a patterned blouse and play with colour-blocking and pattern-mixing using fun tights or a bold cardigan – just remember to always keep that waist cinched with a belt.  Vintage fashion does not need to be stuffy or subdued, but it is definitely delicious!

prom dresses

Thanks Caitlin!

We’ve picked out some of our favourite ’50s style party dresses that are perfect for all those Christmas soirées. The Rose prom dress and Sequin prom dress cinch the waist with a ribbon bow belt and really accentuate your figure, a trademark ’50s look. Intricate details and embellishment make them perfect choices for an evening event when you want to achieve full-on ’50s glamour!

Jade Ruddy

Jade Ruddy

Content creative at M&Co adding the pretty pieces to html and keeping our social media fans in the loop. Lover of dresses, cats, rum and the Kardashians – but not always in that order.

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