Fashion Focus: SS14 Kidswear

Here at head office our kidswear team have been working really hard to improve the M&Co Kids range.  As part of an exciting new kidswear direction, we’ve made a change to the way our range is sized. Babywear will now be available from 0-3 years with girlswear ranging from 3-10 years and boyswear available from 3-13 years. This will give our customers a much wider choice with more of our fantastic collections available in more sizes!

Here’s our online kidswear team’s top picks for the season ahead…


Alyson Mitchell
Digital Marketing Assistant

My favourite outfit for girls for the new season is this bang on trend tartan ponte dress. Tartan will be big this year and will suit any age. Pair it with some cute black heart patent shoes and it’s the perfect choice for a casual daytime look. Or why not add some accessories such as the red shiny heart necklace to make it party ready?!  She will be the envy of all her friends in this ensemble!

Tartan ponte dress | Black heart patent shoes | Red heart necklace

 jessJessica Hall
Website Coordinator 

My favourite outfit for boys this season is this super cool stripey jumper! Everyone needs a stripey jumper in their wardrobe and this cotton number will keep him warm and stylish this spring. Team with these grey carpenter trousers for something a little different to denims and these red hi-tops add a pop of colour to any outfit. It’s so easy to dress this cute knit up or down – wear a shirt with the collar popping over the neck for more formal occasions or just layer with his favourite character tee and he’s good to go and play with his friends.

stripey crew neck jumper | grey carpenter trousers | red hi-tops

jernnypic2Jenny Morning
Website Content Assistant

If you’re looking for something besides the traditional pink for your little girl then navy and white is the perfect on-trend alternative. Why not pair this cute daisy print dress with some comfy white lattice tights and navy spot pram shoes?  And while it’s still cold out there you can layer up with a striped crochet cardigan. It’s the perfect outfit to wear from now right through to the summer!

daisy print dress | striped crochet cardigan | navy spot pram shoes

A bold graphic T-shirt such as this “born this cute” tee is great for a fun, casual look for your baby boy. You can team these with some comfy striped denim trousers and soft jersey pram shoes. And if you’re worried about your little one getting cold in the unpredictable British weather, simply layer up with a chunky shawl jumper or knitted cardigan.

born this cute top | jersey pram shoes | ticking stripe trousers | chunky shawl jumper

Let us know what your favourite pieces are from our SS14 kidswear collections!

Jenny Morning

Jenny Morning

Jenny is our kidswear content assistant, keeping you in the loop when it comes to trends for the little ones. After studying fashion for 5 years, she has a major shopping addiction as well as a slightly unhealthy obsession with TV show Dexter. She loves dogs (even though she doesn’t have one…yet!) and wishes she had more time to draw and paint (in between shopping trips).

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