Who are you and what do you do at M&Co?
I am Nicola Davidson and I am M&Co’s Social Media and Editorial Assistant.
How did you land a job with M&Co?
After completing a degree in Fashion Design and a Masters in Fashion Marketing, along with various internships within the industry, I decided that social media was definitely for me! Once I graduated I landed a temporary contract with a fashion start-up company which allowed me to gain vital experience. With more experience under my belt I was open to an exciting new position and that is when the position at M&Co popped up and here I am.
Favourite part of your job?
Keeping all the lovely M&Co customers in the loop with fresh new products and the latest fashion gossip.
What’s the one item you can’t live without and why?
It has to be a pair of black skinnies as they are the key part of my everyday wardrobe.
You’re stranded on a desert island and can only listen to one song forever and ever. What is it?
The current song that is stuck in my head is Kodaline – High Hopes
Chocolate or crisps?
Flats or heels?
I love both! I am too short for flats on a daily basis but I do love a pair of trainers when I get the chance to be casual.
Tea or coffee?
Magazines or books?
Anything with gin!
Ultimate holiday destination?
Who are your style icons?
Erin Wasson, Sienna Miller and of course, Kate Moss
The most embarrassing thing you’ve ever worn is…
When I was a child my Mum used to dress my sister and I in identical outfits so I think they were definitely up there on the most embarrassing list. Although we do still steal each-others clothes to this day, some habits never change…
What are you wearing today?
Oversized navy pea coat, black silk t-shirt, black skinnies and black ankle boots.
And the one item you’ll be buying from the current collection?
For summer it has to be the china print blouson
Any tips for working in the fashion industry?
Getting as much experience as possible within the industry is definitely key; the hard work will pay off in the end.