It’s all about the LBD…

Celebrating a style icon at 29 Glasgow.

Last week saw the prestigious LBD event organised by Scottish Fashion Awards founder Mary McGowne, and presented in association with Chambord at 29 Glasgow. Celebrating the most iconic of fashion staples, the event showcased the top LBD interpretations from a selection of the best high street stores.

party dress
Sparkle wrap dress I Petite lace skater dress I Sequin floral dress I Petite fringed dress

In the live broadcast, hosted by STV’s Laura Boyd, models strutted their partywear style down the catwalk with some of Scotland’s most fashionable faces sitting front row. Let’s be honest, it’s always about the FROW, right?

Guests were treated to a runway show along with a special appearance from Mr Chambord himself,  Frank McGivern. There was also a very stylish raffle to take part in and trust us, you would be super jealous of the prizes!

party dress

From sequins and sparkle, to fringed delight, we showcased the LBD showstoppers from our Christmas collection, and if we don’t say so ourselves, they looked AMAZING. Plus, it was not only our LBD’s being showcased to the crowd, our little black jumpsuit provided a luxe alternative to the classic staple. Reworking a classic can be risky, but we think the jumpsuit is going to be seeing plenty more party seasons!

party dress
Lace detail jumpsuit I Pointed heel shoe I Embellished clutch bag

Check out all the looks from the event and more on our website now! (We also have a cheeky sale on with up to 50% off selected partywear!)

 

Jade Ruddy

Jade Ruddy

Content creative at M&Co adding the pretty pieces to html and keeping our social media fans in the loop. Lover of dresses, cats, rum and the Kardashians - but not always in that order.

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