Featured Friday: FashionFake



This week’s Featured Friday blogger is Lana from FashionFake.

We love Lana’s chic countryside style so asked her for some style tips for the season ahead…

Introduce us to your blog Lana

FashionFake is a UK fashion and lifestyle blog, with posts that concentrate on the latest trends and how to wear them every day; restaurant reviews; makeup and skincare that wowed me and lifestyle tips and hacks.

What made you decide to start blogging?
I wanted to keep an online diary because life became so interesting and I wanted to document what I wore, what I did and what I ate so I set up FashionFake. As a budding stylist, I also thought it would be a good portfolio! I actually set the blog up a year before I started writing because I was so nervous to start – now I can’t imagine not having a blog.

Tell us about your style…
I have a very mixed personal style, but I would have to say classic with trendy influences. I try and pick pieces which will last me for years and mix them with current trends, like a black pencil skirt and leather jacket mixed with a crop top and tough ankle boots. I also LOVE the ’70s trend so you can see me in a lot of ’70s-inspired outfits – especially flared jeans!

Where do you get your wardrobe inspiration?
Mainly other blogs, magazines and street style. I get inspired by what trendy people wear and always think about how I could recreate it with what’s in my wardrobe. London has incredible street style, so whenever I am there I know I will come back with lots of ideas. Real people style clothes in an amazing way, you can really see personality shine through what they wear so street style is always inspiring!

Is blogging your day job or do you have another occupation?
I blog full time, but I do have a 9-5 job working as an Account Manager in advertising. It’s tough to balance both as I have a strict blogging schedule and a really demanding job, but I hope in some time my blog will be enough to support me and I can carry on with personal styling to make a full time living – that’s the dream and you should always follow your dreams!

If you could meet any top blogger, who would it be and why?
I think it would be Olivia Purvis from What Olivia Did, because I absolutely love her blog! Her Instagram account is so inspiring too – always the best food pictures and such a gorgeous style. I’d love to spend some time chatting to her.

What style are you currently obsessed with?
Definitely the ’70s for this season. It’s such a hit trend for SS15 and shops have really stepped up their game with incredible pieces like suede skirts and snakeskin ankle boots, plus I love a good floral maxi dress. On the high street I have also seen a lot of stripes inspired by the Riviera trend and I’m a sucker for stripes so I have really gotten involved in that one!

What’s the one beauty product you couldn’t live without and why?
I have recently stumbled upon a face oil which is my go to product now – Kadria Chia and Blackseed Face Oil is the best skincare product I have used in a while. I have problem skin and this oil has helped my skin clear up and stay clear so I give it a thumbs up and just refuse to be without it!

Who’s your celebrity style crush?
This is hard as I don’t tend to look to celebrities for style inspiration, but I guess it would have to be Poppy Delevingne. She has a good mix of classic and fashion pieces which is just what I like.

What’s your favourite piece from our current collections?
I love the tropical print pom pom kimono – this will look great with skinny jeans, heeled sandals and oversized sunnies, perfect for spring!

Tropical print pom pom kimono
M&Co Tropical print pom pom kimono

Do you prefer to shop online or in-store?
In store as I like to try clothes on and see them in real life, see what their fit is like and if it suits my body shape, but there are some shops exclusive to online so sometimes I don’t have a choice!

If you had to share one piece of fashion advice what would it be?
Have fun with fashion! You can dress however you want and wear whatever you want, it’s not all about following trends – sometimes it’s taking inspiration or elements of a trend that suit you and making it work for you.

Joanne Wilkinson

Joanne Wilkinson

Online editor, blogger, email marketer, graphic designer and creative copywriter at M&Co. Fashion magazines, American soap operas, loud music, cocktails, sunshine and red lipstick are just some of the things that make me happy.

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