Behind the scenes of the M&Co AW17 Press Event
A few weeks ago we gave some of the most important fashion editors, journalists and bloggers an exciting sneak peak of new season style at the M&Co AW17 press event.
Now don’t get us wrong, we LOVE summer and are still fully embracing sunshine season, but the press day did get us seriously excited for what’s to come this autumn/winter.
Think stylish layers and glitzy hero pieces, below we’re giving you a behind the scenes exclusive of what’s new at M&Co for AW17.
First stop was the fabulous M&Co coffee bar where a selection of hot drinks were served with an M&Co twist. Once caffeinated and refreshed, our guests were ready to pursue fashion-filled rails and check out what AW17 at M&Co had in store.
Check out the video below to see all the tasty treats on offer throughout the day!
The autumn/winter women’s collection combines dark romanticism with a sixties edge. Think opulent prints, tapestry florals and beautiful embroideries, print and detail are going to be so key next season.
Dresses, as always, will be an AW17 highlight. From dramatic silhouettes, including embellished maxis and 1920s inspired flare dresses, through to embellished lace and devour fabrics, there’s a style fit for any occasion this autumn/winter.
Outerwear and layering will be equally as important. From chic coats with a minimal feel to faux fur and the essential parka, we’ve got what you need to beat the unpredictable weather next season.
And don’t forget to add new season knitwear to your winter wishlist. Think cosy cable knits, statement embellishment and conversational embroidery, M&Co knitwear has been re-invented with style for AW17.
Watch the video below for a snapshot of key AW17 pieces you’ll want to add to your new season wardrobe.
Prepare to hibernate at home this autumn/winter with everyday essentials and interior MUST-HAVES from our brand new homeware collection.
As the season gets colder, we take inspiration from our surroundings. Fill your home with cosy soft furnishings in warm shades of rust and stone and prepare to snuggle up in style.
Unique home accessories in a selection of contemporary colours and styles will add a quirky touch your space next season.
From charming seaside staples to rich Moroccan-inspired statement pieces, whatever your interior taste, we have a homeware story to suit all.
AW17 kids & baby
For the little ones we’re ticking two important trend boxes this autumn/winter. Cosy and cute. Essential layers have been updated with a stylish twist and make the perfect partner to everyday denim.
This season we see an influx of ‘mini me’ style which is so on-trend for the season ahead. Have your little ones dress up just like their big sister or brother with matching fashion for all ages.
And, for the new arrival in the family, we’ve grown our lovable character range with help of The Gruffalo and Elmer the Elephant. Offering colourful sleepsuits and separates, this range is perfect for your baby boy or girl.
So there we have it, the secret is out! M&Co autumn/winter 2017 is set to be pretty special and we can’t wait for the new AW17 styles to land online and in-store from July!
Keep an eye out for them in our New Arrivals category and on social media!